Athena
Libraries as a Community Hub
Problem: Libraries need to adapt to modern day to be better utilized by local communities.
Goal: Make libraries more relevant, essentials, modernized in the communities and what do they need to be offering to fulfill that purpose?
Target audience: Adults over 22 years of age, who are looking to build further knowledge and build necessary skills to help them:
Entering the workforce for the first time
Upskilling: advance their current careers
Reskilling: To change careers.
Competitive Analysis: We put together a competitor analysis, sent out surveys, collaborated on an affinity diagram.
Key Findings based on user interviews and survey:
Around half of our users visit their local library less than once a year.
Our users want access to relevant industry-specific events and resources.
Networking opportunities are a central focus for our users.
Our users are tech savvy and opt for a mobile-first approach.
Primary Personas: We built three primary personas, and focused on building everything for Elena.
Our Problem Statement:
Career starters and changers need a convenient way to access industry-specific resources and connections, so they can move into employment faster and build the foundations of a strong network within their chosen industry. This will enable the library to support the career progressions of its patrons and secure its role as a digitally inclusive hub.
Athena is a digital learning resource and networking platform powered by The British Library. Athena is an app that provides career starters and career changers with a convenient way to access industry-specific resources and connections.
Suggestions for Future Features:
