Ziplunch
The Business
Ziplunch delivers lunch and dinner from local restaurants at takeout prices or less with free delivery and no fees or tips.
The Problem
Due to the ongoing pandemic, ZipLunch had to start providing their services to condos and apartment buildings during the time of quarantine as the lockdown forced workers to leave their offices and quarantine at home.
Exploratory Research
Food delivery is currently a $93 Billion industry.
1- Empathize
The objective is to provide the restaurant owners with a seamless and easy to use solution for receiving orders, fulfilling them and sending them to consumers. Our goals include:
Understand restaurants' responses to the current covid-19 climate, how they have been able to mobilize food to their customers so far.
Determine what kind of features restaurant owners/managers need/want to see on delivery service platforms.
Identify incentives or pain points when it comes to using/working with delivery service platforms.
Find opportunities and service gaps within existing delivery service platforms.
We interviewed 5 restaurant owners between the ages of 24-30 who were mostly tech savvy. We found out that
they want a simple dashboard that could be used by their busy employees to manage inventory, check on order status, and update the menu. “Our cooks are so busy. I don’t have time to check on status and confirm things. ” - Restaurant Owner
Competitive Analysis:
2- Define
Affinity Diagrams: Affinity diagrams don’t look good on here, so I’m linking Miro.
We synthesized based on the above and came up to this primary persona.
Persona’s Overview:
The Problem Statement
The restaurant owner wants a clean and simple administrative tool with a supportive onboarding process to best meet their customers needs so that they have access to a larger market and maintain productivity.
3- Ideate
Information Architecture
We mapped out some of our divergent concepts using a site map. The method we used was card-sorting
Low-Fidelity Wireframes:
Three samples from the low- fid wireframes.
On Figma, I outlined a few ideas that I had in mind. In the first frame, the user checks on the their order status. In the second frame, the admin can update their menu, and the third frame was what I originally had in mind for the dashboard.
Mid-Fidelity Wireframes
From the low-fidelity wireframes, we arrived to mid-fidelity and started prototyping. The first frame is the mid-fid wireframe of ‘checking on an order,’ the second, is the availability of some items on the menu, and the third is the schedule for both the restaurant and the menu.
Prototype
Click below to test the prototype that was used in our final usability test.
4- Test
The focus of the tests were to assess the navigation, organization, function and the ability of the user to effectively use each section.
We conducted 9 tests of 45 mins each were remotely via Zoom. Of the 9 participants we recorded 16 miss clicks.
Future Recommendations for client:
Uploading a pdf menu
Develop the ordering flow
Rethink where the ‘Menu Schedule could live
Think about hiring delivery drivers
Where to go next?
Ideate on previously developed sections
UX design for other sections
More testing for all sections
Handoff to UI and Developers
...Launch Portal